I find the order complex systems are missing.
Ten years leading experience strategy for institutions people depend on: hospital networks, universities, insurers, global brands. Ten-thousand-page systems, rebuilt into paths people can actually follow. These days I prototype in working code, not wireframes.
Expertise
Six disciplines, connected.
The numbers behind the claim
- Years in practice
- 10+
- Organizations served
- 50+
- Projects delivered
- 75+
Selected work
Client work is anonymized under agency agreements. Names and full walkthroughs are available in conversation.
Behind the work
My dad worked in human-computer interaction before anyone called it UX; my mom is an artist. I grew up between systems and aesthetics, and the work has never stopped being both.
Director of Experience at Primacy · Greater Boston
How I work
Structure before surface. Evidence over opinion. Momentum over mockups.
Teams left stronger.
The Lab
An idea is enough now.
We’re living in a moment where anyone willing to learn can build the thing, not just describe it. The Lab is where I prove that to myself: creative anomalies, custom tools, simulations, and interactive infographics, built alone, end to end. I don’t need specs for these ideas; they’re built and live.
- EXP-041 · toolThe sortEvery architecture starts as a pile of labels and a person deciding what belongs under what. Pour your pages in, drag a card onto another card to file it underneath, and the structure draws itself three ways at once: the tree you would build, a ring that shows you its balance, and an outline you can type in directly. The text and the table are the same object, so either hand works, and the finished sort exports for a deck.
- EXP-040 · tool · off-siteWatercolor LabReal watercolor in the browser. The water is a fluid simulation, the paints are real pigments with their real optics, and the color you see is computed from how each pigment absorbs and scatters light, not from blending hex codes. So the medium behaves: wet-on-wet feathers, glazes multiply, ultramarine granulates into the paper's tooth, and every wash dries with the darkened edge watercolor is famous for, because that is what the water does on its way out.
- EXP-043 · game · off-siteInklandsAn open world drawn entirely in ballpoint, and still being drawn. The whole map is one enormous sheet of paper lying on a desk: twelve lands, a castle, a walled town, a desert, an office park, every tree and tower inked by code over watercolor washes, with no image files anywhere. You wake on a bench with no memory and a note in your own hand, and everyone knows you. Three years ago you held these twelve places together, and then you left. There are twelve promises in a notebook, a horse, and a bull that is loose. Margins was the sketch for this. It is the longest story I have tried to tell and it is a work in progress: the opening and the first promises are playable now.
Recent thinking
- Sep 19, 2026
UX will outlive its job title
The job of understanding people and shaping what they meet has outlived four titles. It will outlive this one too, with less drawing and more deciding in it.
PracticeUXAI7 min - Jul 23, 2026
Your next applicant asked ChatGPT first
Nearly half of college-bound students now ask AI before they ask you, and one in five has already crossed a school off because of an answer.
StrategyHigher EdAI6 min - Jul 20, 2026
I stopped renting my portfolio
Squarespace, Adobe Portfolio, Framer, Webflow, Nextra: five rented portfolios in, my site still didn't feel like mine. So I built the sixth by hand.
PracticeCraftAI6 min
Open to a good problem.
I’m not chasing the next thing. A genuinely hard problem, and people who want to get it right, will always get my attention.