I find the order complex systems are missing.
For ten years I’ve led experience strategy for some of the most complex digital ecosystems in healthcare and higher education, turning ten-thousand-page systems into paths people can actually follow.
Expertise
Six disciplines, connected.
The numbers behind the claim
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- Years in practice
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- Organizations served
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- Projects delivered
Selected work
- A design system for a national insurerInsurance · Design systems · 2025–26 · On request
- An AI advisor for higher edHigher ed · AI discovery · 2025–26 · On request
- AI-driven personalization at scaleHigher ed · Personalization · 2025–26 · On request
Client work is anonymized under agency agreements. Names and full walkthroughs are available in conversation.
How I work
Structure before surface. Evidence over opinion. Momentum over mockups.
Teams left stronger.
Recent thinking
- Jun 19, 2026
Emotional resonance is the differentiator
AI can generate a competent website in minutes, which is exactly why competence no longer sets work apart. What stands out now is whether the experience makes anyone feel something.
StrategyAICraft7 min - Jun 11, 2026
Most redesigns are reorganizations
When a product feels broken, the instinct is to redesign the surface. Usually the problem is underneath, in how the thing is organized. The fix is structure, not paint.
StrategyInformation Architecture3 min - Jun 10, 2026
The prototype is the spec
Forward-thinking teams are trading static, text-heavy PRDs for working, clickable prototypes built fast with AI. The spec is becoming something you use, not something you read.
PracticeAIPrototyping4 min
Behind the work
My dad worked in human-computer interaction before anyone called it UX; my mom is an artist. I grew up between systems and aesthetics, and the work has never stopped being both.
Director of Experience at Primacy · Greater Boston
Open to a good problem.
I’m not chasing the next thing. A genuinely hard problem, and people who want to get it right, will always get my attention.