I find the order complex systems are missing.
Ten years leading experience strategy for institutions people depend on: hospital networks, universities, insurers, global brands. Ten-thousand-page systems, rebuilt into paths people can actually follow. These days I prototype in working code, not wireframes.
Expertise
Six disciplines, connected.
The numbers behind the claim
- Years in practice
- 10+
- Organizations served
- 50+
- Projects delivered
- 75+
Selected work
Client work is anonymized under agency agreements. Names and full walkthroughs are available in conversation.
Behind the work
My dad worked in human-computer interaction before anyone called it UX; my mom is an artist. I grew up between systems and aesthetics, and the work has never stopped being both.
Director of Experience at Primacy · Greater Boston
How I work
Structure before surface. Evidence over opinion. Momentum over mockups.
Teams left stronger.
The Lab
An idea is enough now.
We’re living in a moment where anyone willing to learn can build the thing, not just describe it. The Lab is where I prove that to myself: creative anomalies, custom tools, simulations, and interactive infographics, built alone, end to end. I don’t need specs for these ideas; they’re built and live.
- EXP-040 · tool · off-siteWatercolor LabReal watercolor in the browser. The water is a fluid simulation, the paints are real pigments with their real optics, and the color you see is computed from how each pigment absorbs and scatters light, not from blending hex codes. So the medium behaves: wet-on-wet feathers, glazes multiply, ultramarine granulates into the paper's tooth, and every wash dries with the darkened edge watercolor is famous for, because that is what the water does on its way out.
- EXP-039 · tool · off-siteIrrigation LabPlan a DIY sprinkler system for any yard. Draw the lot, say what your spigot actually delivers, and the plan is computed, not sketched: nozzles sized to the shape of each piece of ground, heads placed head-to-head, zones packed under your flow budget, trenches routed around the house, and a dig plan with a parts list at the end. Close enough to argue with a quote; not close enough to skip the bucket test.
- EXP-038 · tool · off-siteAttention LabPoint a webcam at a wireframe and find out where people actually look. Upload a screen, give someone a task, and it rebuilds their gaze from the iris after thirteen calibration clicks, then hands back a heatmap, a scanpath, and attention numbers per region. Accurate to a block rather than a word, which is the honest limit of doing this without a lab rig, and enough to settle most arguments about hierarchy. Nothing leaves the machine it runs on.
Recent thinking
- Jul 23, 2026
Your next applicant asked ChatGPT first
Nearly half of college-bound students now ask AI before they ask you, and one in five has already crossed a school off because of an answer.
StrategyHigher EdAI6 min - Jul 20, 2026
I stopped renting my portfolio
Squarespace, Adobe Portfolio, Framer, Webflow, Nextra: five rented portfolios in, my site still didn't feel like mine. So I built the sixth by hand.
PracticeCraftAI6 min - Jul 19, 2026
Left navigation isn't faster, it's first
A controlled study moved the menu to the right and nobody slowed down. The side you pick doesn't set speed; it sets whether a visitor meets navigation or content first.
StrategyInformation ArchitectureUX8 min
Open to a good problem.
I’m not chasing the next thing. A genuinely hard problem, and people who want to get it right, will always get my attention.