Insights
Thinking.
Notes on structure, clarity, and the craft of making complex digital systems easier to use.
Most Redesigns Are Reorganizations
2026When a product feels broken, the instinct is to redesign the surface. Usually the problem is underneath, in how the thing is organized. The fix is structure, not paint.
The Prototype Is the Spec
2026Forward-thinking teams are trading static, text-heavy PRDs for working, clickable prototypes built fast with AI. The spec is becoming something you use, not something you read.
Designing for Cognitive Load
2026Most products do not fail because they lack features. They fail because they ask people to think too hard about the wrong things. A working method for spending attention deliberately.