Thinking.

When a product feels broken, the instinct is to redesign the surface. Usually the problem is underneath, in how the thing is organized. The fix is structure, not paint.

Forward-thinking teams are trading static, text-heavy PRDs for working, clickable prototypes built fast with AI. The spec is becoming something you use, not something you read.

Most products do not fail because they lack features. They fail because they ask people to think too hard about the wrong things. A working method for spending attention deliberately.